Backlinks strategy: Dofollow Vs Nofollow Links: Understanding The Difference

Friday, June 23, 2023

Dofollow Vs Nofollow Links: Understanding The Difference

Differences Between Nofollow Vs Dofollow Links from jevanno.com

Introduction

As a website owner, you must have heard about dofollow and nofollow links. These links play a significant role in determining your website's ranking on search engines like Google. In this article, we will discuss the difference between dofollow and nofollow links and how they impact your website's SEO.

What are Dofollow Links?

Dofollow links are hyperlinks that allow search engines to follow and crawl the linked website. These links pass on link juice or authority from the linking website to the linked website. When a website links to another website using a dofollow link, it is essentially telling Google that the linked website is trustworthy and relevant.

What are Nofollow Links?

Nofollow links, on the other hand, are hyperlinks that do not allow search engines to follow and crawl the linked website. These links do not pass on any link juice or authority to the linked website. When a website links to another website using a nofollow link, it is essentially telling Google that the linked website is not trustworthy or relevant.

Why are Dofollow Links Important for SEO?

Dofollow links are essential for SEO because they pass on link juice or authority from the linking website to the linked website. When a website has more high-quality dofollow links pointing towards it, it is considered more trustworthy and relevant by search engines like Google. This, in turn, helps the website to rank higher in search engine results pages (SERPs).

Why are Nofollow Links Important for SEO?

Nofollow links are also important for SEO because they help to diversify the website's link profile. Having only dofollow links can seem unnatural to search engines and can even result in a penalty. Nofollow links help to balance the link profile and make it look more natural.

How to Identify Dofollow and Nofollow Links?

You can easily identify dofollow and nofollow links by inspecting the hyperlink's HTML code. Dofollow links do not have any rel="nofollow" attribute in their HTML code, while nofollow links have this attribute. You can also use various SEO tools to identify dofollow and nofollow links on a website.

Which Links Should You Focus on?

As a website owner, you should focus on getting high-quality dofollow links from relevant and trustworthy websites. These links will help to improve your website's ranking on search engines like Google. However, you should also aim to get some nofollow links to diversify your link profile and make it look natural.

Conclusion

In conclusion, dofollow and nofollow links are both essential for SEO, but they serve different purposes. Dofollow links pass on link juice or authority to the linked website, while nofollow links help to balance the link profile and make it look natural. As a website owner, you should focus on getting high-quality dofollow links from relevant and trustworthy websites while also aiming to get some nofollow links.